acuteIQ

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acuteIQ: We find your next SMB customer through the power of Data and Predictive Analytics.... and then scale and optimize your prospect profile using machine learning.We apply our technology in key industry verticals where we have proprietary data sources and end-to-end customer view of the acquisition process..Although we focus on the financial services industry, we developed our customer acquisition technology working with leading media companies, action sports and financial services brands. Our approach has seen a consistent 4x improvement in customer acquisition..For a retail action sports brand, helped them tap into female market for a new line of apparel..Identified target market from audience polling and pre-filtered audience to find most engaged profile. Delivered audience to a brand’s destination site where consumers could view product videos. Optimized campaign to view the videos and drive audience into the purchase funnel. Audience profile was used for a follow-on retargeting campaign to get consumers to buy the product..88% VCR on branded content and 3% CTR on retargeting campaign..For one of the largest gaming companies, supported the release of a joint TV Show and Online Game...

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