Wise Athena

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Wise Athena: Join other companies that maximise their gross margin with a prescriptive service, saving you money on your trade promotions every cycle..Our goal with creating Wise Athena was to leverage artificial intelligence to help CPG companies predict the right price in just one click. We have reimagined every element to create a precise, affordable and easy-to-use tool that redefines the future of pricing for CPGs..Wise Athena is delivering cost-effective business solutions through artificial intelligence that provide better predictions than traditional financial planning with spreadsheets alone. We can analyze in just one click all of a CPG different products so they can optimize prices and trade promotions to maximize revenues. We deduce elasticity from the prediction, not from the past, which makes a difference. We calculate products elasticity on a predictive and not a descriptive way or model. The artificial intelligence learns your competitors’ behavior. The artificial intelligence understands your business and sales strategy. Do you have operational and execution restrictions? We take them into account to give you a more realistic and applicable price..Imagine thousands of brains wo...

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