Mth Sense: Machine Learning is a form of artificial intelligence (AI), which allows computers to intuitively learn tasks. Our technology finds the most optimal setup for your ad stack and adjusts parameters in real time to achieve maximum yield..The processors we built replace human guesswork while eliminating the natural constraints of manual inputs. Factors used to calculate and reach a perfectly optimized stack include: price floors, frequency caps, geolocations, devices, visibility, and over a dozen other variables we’ve carefully studied. This allows us to optimize for each user rather than overall audience segments..The RevSense platform automates reporting and tag management, which fuels a critical function of RevSense: the yield optimization engine. By aggregating and standardizing data sets from demand partners, RevSense can make calculated decisions in real time..The tag management system is responsible for executing the decisions our machine learning “brain” computes. The result is a hands-off platform that optimizes yield 24 hours a day..RevSense provides a central location for all ad-ops data by aggregating adserver and demand partner data feeds into a single user interface. Befo...
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