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Anyroad: Live experiences have the unparalleled power to engage people and build love for brands. Experiential Marketing has quickly become a competitive differentiator for global brands to better engage with consumers and create lifelong loyalty. Yet marketers often lack the data to measure their live experiences, relying on intuition and vanity metrics to inform these investments. AnyRoad is an Enterprise SaaS platform built to measure and optimize the ROI of experiences and their impact on brand perception and customer loyalty..Go beyond the basics to measure what’s really important — brand impact and customer loyalty. Our Insights and Analytics turn your experiences into rich actionable data, giving your team the power to optimize your marketing programs. Identify your new fans and advocates, understand exactly how your experiential marketing programs affect brand awareness and purchasing behavior.......and see the "Why" behind it..“Since moving to AnyRoad we've seen a spike in revenue, as we use analytics to make the best business decisions on our experience programs. Further, by collecting more data on our visitors, we've been able to make decisions on new programming, brand loyalty t...
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